Dental school curricula understandably focus on biomedical science and dental procedures. However, for a dentist who operates a dental practice a substantial amount of time and effort each week is spent in being a business person. Traditional dental school curricula largely ignored this aspect of dentistry, often providing instruction based on faculty members’ experiences in building their practices. This approach, while providing valuable experiential observations to students, may not have been applicable to the entry level practitioner in the profession as it was rapidly evolving over the past twenty years. The expansion of corporate dentistry, formation of larger multi-office practices, rising student debt, changing demographics of dental students, and expectations by recent graduates for what their profession will provide for them has greatly changed the landscape of the profession. The CWRU SODM has developed a practice management curriculum which is intended to help soon-to-be graduates to appropriately obtain, evaluate and analyze information for making business and professional decisions. The keystone experience of this curricular component requires each student to develop a business plan which matches their individual goals for their professional life, whether it be as an owner/operator of a dental practice, as an associate in a large or small office, or other career path (such as industrial dental materials development). While the newly graduated dentist’s plans may change, they have the ability to systematically develop and assess their new paths. The design elements, rationale and details of the educational process will be presented along with examples of student products.