Dr Darrin Baines is a Professor of Health Economics in the Faculty of Health and Life Sciences at Coventry University with responsibility for health economics, modelling and systems analysis within the Centre for Technology Enabled Health Research (CTEHR). The primary purpose of his work is to assess the impact of new technologies on population economic and social wellbeing using the methods and the analytical tools of economics. He usually works in inter-disciplinary teams providing the economist's point of view on technology evaluations designed to inform health systems policies and decision-making. His main areas of interest are: Health Technology Assessment (HTA); Intelligent Decision Support Systems (IDSS); Pharmacist-Enabling Technologies (PETs).